FED: Ford Edelman Designs

Ford Edelman Designs. Gaming Redefined.

Total shares: 997,812

Prospectus

Company Tagline

Ford Edelman Designs. Gaming Redefined.

CEO's Real Life Name

Chadrick Turbyfill is Ash Wade

CEO's Real Life Location

New York, NY

Board of Directors

Chairman & Chief Executive Officer: Ford Edelman
Interim Chief Executive Officer: Ashleigh Wade
EVP, Operations: Northlight Sodwind
Advisor - Market Conditions: Phanatik Chickenwing
Holdings Avatar: Balance Writer

Cash on hand

56611

Tangible Assets

155250.00

Monthly Income

10500

Monthly Expenses

1000

Hello, from Ford Edelman.

Since December 2006, FED has specialized in the custom building of small projects. Some examples of our work can be found at the ACE trading floor as well as our Headquarters at Wickster.Worldwide Plaza in Nolan. As we grow, we aspire to gain a greater share of the design market.

Our current project is a new and unique gaming device. It is multiplayer, interactive, and employs a balanced amount of skill and luck.

With the profits from this new game, we will begin to pay our first dividends, as well as invest in new and larger ventures within SL.

Business Overview

Although the design market itself is saturated with amateurs and professionals alike, FED can differentiate itself from the competition by creating new markets for new products. This is demonstrated by our most recently developed project, the game "Double Team."

Business Strategy

1. Identify needs for specially designed products within SL. (This is done through researching classifieds, market polling, advertising, etc.)

2. Design products to meet these unique needs.

3. Innovate existing products to better suit unique needs

4. Market the products.

5. Continue to test products and research the market to find ways to improve our products.

6. Sell small novelty items on a retail market to help promote the company, and use retail profits to cover advertising costs.

7. Invest unused funds into a bank until needed, or redistribute to investors as dividend payments.

Business Strengths

FED does continuous market research polling of residents for input on designs, ideas, and services they would like to see in SL. This type of research has led to favorable redesigns of custom products, and given the company a positive image among the clients who have worked with us, and their associates.

Use of Capital

We spent well over L$500,000 from our past IPO in scripting our new game and in developing the rest of the FED product line. L$100,000 has been re-invested into the stock market and cash holdings.

Risk Factors

Our major risk is that our products will become unpopular with residents. We have taken steps to mitigate this through polling, testing, and feedback. We are also diversifying our risk by broadening our product line.

Management

Ford Edelman - Chairman & CEO
Ashleigh Wade - Interim CEO